FT Guide to Strategy: How to create and deliver a winning strategy (3rd Edition) (Financial Times Series)

Author: Richard Koch
Publisher: FT Press
Category: Book

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Rating: 5.0 out of 5 stars

2 reviews
Sales Rank: 775226

Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.1 x 1

ISBN: 0273708775
Dewey Decimal Number: 658.4012
EAN: 9780273708773
ASIN: 0273708775

Publication Date: January 26, 2009 (In 17 Days)
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new book delivered from the UK in 10-14 days.

Also Available In:

•	Paperback - FT Guide to Strategy (2nd Edition) (Financial Times Series)
•	Paperback - The Financial Times Guide To Strategy: How to Create and Deliver a Useful Strategy ("Financial Times" Guides)

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Editorial Reviews:

Product Description
Most CEOs claimed that they wanted to spend about a third of their time on strategy. That's about 80-days in a typical working year . McKinsey Research, 2003. A strategy is an essential tool in business. How do you know what you're doing without one? But what exactly is a good strategy? How do you get one? What are the options? Which are the key concepts and models you need to know about? In the third edition of this easy-to-read and logically structured guide, Richard Koch leads the reader through each critical step in creating, delivering and understanding successful strategy. Beginning at the level of the business unit, where most everyday business activities are carried out, he shows us which questions to ask, how to go about answering them and what action to take as a result. With an updated section on corporate strategy and an A-Z reference of strategy concepts, the FT Guide to Strategy is your guide to corporate success!

Customer Reviews:

5 out of 5 stars

The Business Strategy Foundation Book April 24, 2001
15 out of 15 found this review helpful

After reading Koch's "80/20 Principle", I was convinced that he's a mind of his own. His non-conform thinking and writing is extraordinary. Had I only read this book on Strategy before entering my MBA, business school life would have been much easier. Koch's book on strategy is a foundation book, covering the crucial basics for "understanding" business strategy (roughly 80%). It helps espcially the student of strategy not to get (too) confused by providing basic understanding what business stratetgy is all about. The chapters:

INTRODUCTION Koch states wonderfully the use and abuse of strategy and the swings in strategic thinking.

BUSINESS UNIT STRATEGY A do-it-yourself guide with excellent examples.

CORPORATE STRATEGY Very critical Mr Koch argues about the value creation of corporate strategy.

STRATEGIC THINKERS A guide to some of the most useful and important 40 strategic thinkers and their ideas.

STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES An A-Z glossary. The key words (or rather Consulting & MBA buzzwords)used in the world of strategy.

STRATEGIC SHIFTS IN THE 21 CENTURY Forward lookin Koch claims that the tools of strategy are particular valuable for understanding and exploiting shifts of increasing returns, networks, and the net in our new century.

5 out of 5 stars Excellent primer into theory on strategic management January 16, 2001
12 out of 15 found this review helpful

Are you a MBA student? Management scholar? If yes, then this book is definitely for you. The book is not meant for everyday management decision makers because it lacks practical insight. But the theory side is excellent. The author of renown "80/20 principles" has written a good outline of strategic management theories through decades as well as about the latest developments in this area. In the introductory part he gives an overview about overall theoretical background of the subject starting from the teachings of Igor Ansoff. In the first part of the analysis goes mainly around book business unit strategy drawing parallels to BCS-s and Porter's positioning methodology. In the second part the attention is given to various possibilities of corporate strategy. The third part gives an alphabetic overview of all the main strategic thinkers. The fourth part speaks about main concepts, methodologies and techniques used in strategic planning process. The final fifth chapter tries to predict the future of the strategic planning by analysing the latest developments in this area.

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